Marketing at the speed of culture – My UWL Lecture

In May I was invited to head a long to the University of West London to give a lecture on the changing face of digital and some of the things I thought the marketing students should know about the world of marketing in the field of digital communications. Here’s the lecture;

Here’s a couple of the video case studies I showed;

NIKE FUEL:

E.ON ENERGY EXPERIMENT

THE SAPIENTNITRO (old!) SIZZLE REEL (I just love the narrative on this)

APPLE – THE CRAZY ONES – NARRATED BY STEVE JOBS (not Richard Dreyfus)

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