Occasional Robot. Professionally Fictional Character. Music fan. People watcher. Associate Creative Director for UX at SapientNitro. Yokel. Not just an I.A. Photographer and Lover.
consumer
Prosumer – fear the new breed of user
There’s a guy in a bedroom in London tweeting to his followers about a crap experience with a new digital service. They’re listening too. Lapping it up because they think it’s giving them some inside track. Some of them will even pass the disgust on to their followers. They might just re-tweet creating a virtual [...]
The rise of the Twinsumer
The proliferation of the use of digital marketing has led to significant growth in brands using social marketing campaigns to increase consumer engagement. Social channels facilitate the art of listening, learning and sharing, so consumers are now using online channels to find the exact product to match their tastes based on fellow consumers’ recommendations.
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