In the future digital communication will look like…

Check out this Post Office video from the 1960s. A glance 30 years into the future from Dollis Hill Research Station. I love it. Absolutely love it.

Advertising at the speed of culture

Don‘t hunt down TARGET GROUPS. This is old marketing talk. Don‘t act like a sniper … your target has multiple personalities because technology and the speed/volume of life has enabled them to play out many facets of who they are.

Start to engage your audience, so people choose to spend time with you.

Brands need to go on stage, expose themselves. Brands always wanted to have a conversation with their consumers, there is no better time than today to use creativity to fuel the dialogues and to create a real brand loyalty.

Channel strategy is becoming a essential part of the creative process again. The split of the media budgets needs to accommodate the new flexible reality better than it used to. Brand behaviors are as important, or more important, than brand beliefs.