Mobile Access 2010

The following stats come from a survey conducted by Pew Research at the end of 2010. It’s based on data collected from a survey in the U.S, however it’s fair to assume that relatively speaking the stats reflect behavioral shifts across most Western markets.

As of May 2010, 59% of all adults go online wirelessly. The definition of a wireless internet user includes the following activities:

  • Going online with a laptop using a wi-fi connection or mobile broadband card. Roughly half of all adults (47%) go online in this way, up from the 39% who did so at a similar point in 2009.
  • Use the internet, email or instant messaging on a mobile phone. Two in five adults (40%) do at least one of these using a mobile device, an increase from the 32% of adults who did so in 2009.
  • Taken together, 59% of adults now go online wirelessly using either a laptop or cell phone, an increase over the 51% of users who did so at a similar point in 2009.

The use of non-voice data applications on mobile phones has grown dramatically over the last few years. Compared with a similar point in 2009, mobile phone owners are now more likely to use their mobile phones to:

  • Take pictures—76% now do this, up from 66% in April 2009
  • Send or receive text messages—72% vs. 65%
  • Access the internet—38% vs. 25%
  • Play games—34% vs. 27%
  • Send or receive email—34% vs. 25%
  • Record a video—34% vs. 19%
  • Play music—33% vs. 21%
  • Send or receive instant messages—30% vs. 20%

Young adults (those ages 18-29) are also avid users of mobile data applications, but older adults are gaining fast. Compared with 2009, mobile phone owners ages 30-49 are significantly more likely to use their mobile device to send text messages, access the internet, take pictures, record videos, use email or instant messaging, and play music.

Let me just add my own input into this data – It’s rising – Year on year mobile usage is becoming more ubiquitous. Largely due to advances in connectivity and more urban access to wifi and 3G signal. But also because handsets themselves are becoming more desirable. This is as much about product development than it is about service providing. iPhone is now an object of desire… it’s less of a phone and more of a total digital solution. Same with the new tablet devices… my digital behavior has totally changed since I got my iPad. It’s just ‘easier’ to access ‘stuff’. The next big phase in mobile will be undoubtedly ‘affordability’. Devices will come down in price significantly once the early adopters have been exhausted and the less cash-flush user will be able to join the revolution without selling a kidney.

Source: Pew Research

1 Comment

  1. medical Technologist
    January 21, 2011 at 12:39 pm ·

    found your site on today and really liked it.. i bookmarked it and will be back to check it out some more later

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