IXDA Interaction 12 – The great UX debate
On Thursday night I took to the stage for the Great UX Debate at IXDA Interaction 2012. An amazing new date in the UX community calendar hosted by my company SapientNitro. I got to share the rostrum with some of the heavy-weight / esoteric thinkers (and drinkers) of our bubble called design – Giles Colborne, [...]
Agency Thought Shifting
Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a couple of tiny ones to support some above the line marketing hullabaloo. But paradigms change when we look at things from a different perspective. We often sincerely believe something from one perspective, but when we view [...]
Death to the Persona. Long live the Information Persona
Am I the only person in UX that hates (HATES) Ben (32 – Reads the Guardian and loves riding his mountain bike) and his wife Becky (29 – Likes walking, Grazia and playing with her Poodle called Peaches) …I do… I hate them… they don’t represent anything. There is no ‘Joe Average’ and there never [...]
How Do Consumers Engage With Brands In An Increasingly Digital World?
Marketers have never thought of digital as a wonderful place to build a brand, but they should: 65% of consumers have had a digital experience change their opinion about a brand 97% of them report that experience influencing whether or not they purchased a product or service from that brand Actions Speak Louder Than Advertising [...]
Digital Wrap-Up 2011
Wendell Phillips said “revolutions never go backwards” so what a year of permanent change through great work in the ‘Big D’ 2011 was. From social to relaunches and updates of services like Twitter and that Face-thing. I’ve been in the industry for 15 years this year and it’s my own personal view that 2011 has genuinely [...]
My ‘mobile by numbers’ presentation
Recently put this presentation together to take some clients through the current state and future trends of mobile usage. Hope it’s useful.
iPad usage by numbers
The “now” generation wants their news, entertainment, information and access to online stores instantly whether that is on the bus, bedroom or even on the beach. A recent survey by seven.co.uk announces some rather rather revealing stats on how the iPad.. which is the fastest selling technology hardware device in history with 15 million sold [...]
