Experience Design
What is experience?
Experience is … a kind of huge spider-web of the finest silken threads suspended in the chamber of consciousness, and catching every air-borne particle in its tissue — Henry James The apprehension of an object, thought, or emotion through the senses or mind: a child’s first experience of snow. Active participation in events or activities, [...]
Gonzo UX
Work that researches well is predicted on what has gone before. Anything different, or out of the ordinary, will test badly, for the very reason that it is different – Bill Bembach The majority of my work is as it should be… Neat, proper, rule-abiding and by the New Rider book. Packed full of user-centred [...]
IXDA Interaction 12 – The great UX debate
On Thursday night I took to the stage for the Great UX Debate at IXDA Interaction 2012. An amazing new date in the UX community calendar hosted by my company SapientNitro. I got to share the rostrum with some of the heavy-weight / esoteric thinkers (and drinkers) of our bubble called design – Giles Colborne, [...]
Agency Thought Shifting
Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a couple of tiny ones to support some above the line marketing hullabaloo. But paradigms change when we look at things from a different perspective. We often sincerely believe something from one perspective, but when we view [...]
How Do Consumers Engage With Brands In An Increasingly Digital World?
Marketers have never thought of digital as a wonderful place to build a brand, but they should: 65% of consumers have had a digital experience change their opinion about a brand 97% of them report that experience influencing whether or not they purchased a product or service from that brand Actions Speak Louder Than Advertising [...]
