#numbers – Twitter Growth

This interesting article was posted on the Twitter blog on Monday 14th March. As a huge admirer and fan of Twitter (it’s an experience of simplicity… my favorite kind of experience) I really enjoyed reading the numbers so I decided to share them here too: Five years ago this week, a small team of people [...]

My top experiences of 2010

It’s getting difficult to judge campaigns & digital work based solely on usability these days because there really is a lot of blur around the topic of ‘best practice’… It’s really all about accessibility (how easy it is to take part in the proposed experience rather than the traditional accessibility of inclusiveness for people with [...]

Advertising at the speed of culture

Don‘t hunt down TARGET GROUPS. This is old marketing talk. Don‘t act like a sniper … your target has multiple personalities because technology and the speed/volume of life has enabled them to play out many facets of who they are.

Start to engage your audience, so people choose to spend time with you.

Brands need to go on stage, expose themselves. Brands always wanted to have a conversation with their consumers, there is no better time than today to use creativity to fuel the dialogues and to create a real brand loyalty.

Channel strategy is becoming a essential part of the creative process again. The split of the media budgets needs to accommodate the new flexible reality better than it used to. Brand behaviors are as important, or more important, than brand beliefs.

Check out this SlideShare pres…

Check out this SlideShare presentation : Advertising at the speed of culture http://slidesha.re/dAZka1