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An Upfront Look at U.S. TV Audiences and Trends

Found some interesting stats in the State of the Media: Trends in TV Viewing- TV Upfronts 2011 report from Nielson. With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. Here’s the salient points: Timeshifting continues to be a significant factor [...]

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