Agency Thought Shifting

Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a couple of tiny ones to support some above the line marketing hullabaloo. But paradigms change when we look at things from a different perspective. We often sincerely believe something from one perspective, but when we view [...]

Digital Wrap-Up 2011

Wendell Phillips said “revolutions never go backwards” so what a year of permanent change through great work in the ‘Big D’ 2011 was. From social to relaunches and updates of services like Twitter and that Face-thing. I’ve been in the industry for 15 years this year and it’s my own personal view that 2011 has genuinely [...]

Viral Loop – Pass the bucks

I’ve mentioned Viral Loops before in a couple of posts. Since I started talking about it a lot of people have been asking me to ‘do it for them’ like it’s some sort of silver bullet you can just load into any digital gun & fire at a target which makes me chuckle every time. [...]

Mobile Access 2010

The following stats come from a survey conducted by Pew Research at the end of 2010. It’s based on data collected from a survey in the U.S, however it’s fair to assume that relatively speaking the stats reflect behavioral shifts across most Western markets. As of May 2010, 59% of all adults go online wirelessly. [...]

Viral – The Obama Effect

Taken from an article published in Wired Magazine in October 2009. I didn’t write this article, nor do I claim to have done. What I do want to make clear is how much the story means to me as a practitioner of User Experience and Social Media (blah – the term actually curls my toes). [...]

My top experiences of 2010

It’s getting difficult to judge campaigns & digital work based solely on usability these days because there really is a lot of blur around the topic of ‘best practice’… It’s really all about accessibility (how easy it is to take part in the proposed experience rather than the traditional accessibility of inclusiveness for people with [...]

Prosumer – fear the new breed of user

There’s a guy in a bedroom in London tweeting to his followers about a crap experience with a new digital service. They’re listening too. Lapping it up because they think it’s giving them some inside track. Some of them will even pass the disgust on to their followers. They might just re-tweet creating a virtual [...]

6,175,831 – the number of the beast

I was reading a book about Social Media the other day and stumbled upon some interesting information about a certain U.S. Patent number 6,175,831 entitled “Method and apparatus for constructing a network database and system”. So what I hear you ask? Well it’s a biggy. It could (but unlikely) have huge consequences should it ever [...]

Viral Loop – The power of pass it on

I was recently recommended a book by Adam Penenberg called ‘Viral Loop’ by an old colleague of mine Marty Carrol who has just set up a cracking start-up called PowNum. In essence the take-aways from the book are: Some traditional companies, such as Tupperware, achieved “viral”-type success decades before popular use of the Internet. Online [...]

Advertising at the speed of culture

Don‘t hunt down TARGET GROUPS. This is old marketing talk. Don‘t act like a sniper … your target has multiple personalities because technology and the speed/volume of life has enabled them to play out many facets of who they are.

Start to engage your audience, so people choose to spend time with you.

Brands need to go on stage, expose themselves. Brands always wanted to have a conversation with their consumers, there is no better time than today to use creativity to fuel the dialogues and to create a real brand loyalty.

Channel strategy is becoming a essential part of the creative process again. The split of the media budgets needs to accommodate the new flexible reality better than it used to. Brand behaviors are as important, or more important, than brand beliefs.