Wendell Phillips said “revolutions never go backwards” so what a year of permanent change through great work in the ‘Big D’ 2011 was. From social to relaunches and updates of services like Twitter and that Face-thing. I’ve been in the industry for 15 years this year and it’s my own personal view that 2011 has genuinely [...]
Recently put this presentation together to take some clients through the current state and future trends of mobile usage. Hope it’s useful.
The “now” generation wants their news, entertainment, information and access to online stores instantly whether that is on the bus, bedroom or even on the beach. A recent survey by seven.co.uk announces some rather rather revealing stats on how the iPad.. which is the fastest selling technology hardware device in history with 15 million sold [...]
Found some interesting stats in the State of the Media: Trends in TV Viewing- TV Upfronts 2011 report from Nielson. With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. Here’s the salient points: Timeshifting continues to be a significant factor [...]
I’m fascinated by mobile. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it… and I genuinely believe the digital world will change unrecognizably in the next couple of years because of mobile. A typical mobile user is on the go in [...]
Facebook’s recent launch of location-based services in the UK highlights the potential growth of consumers using GPS-enabled mobile devices to ‘check-in’ in everyday life in return for rewards and discounts. Foursquare, a pioneer in location-based social networking, has seen tremendous growth in recent times, signing an additional 1 million users in less than 20 days [...]
Here’s a lovely animation about Apple that portrays Apple’s Steve Jobs as the Willy Wonka. The spoof actually offers some interesting insight about desirability in apples products. Everyone wants to know what makes Apple’s products so special. Charlie is led to a room that holds the secret of why people love Apple products. The room [...]
The following stats come from a survey conducted by Pew Research at the end of 2010. It’s based on data collected from a survey in the U.S, however it’s fair to assume that relatively speaking the stats reflect behavioral shifts across most Western markets. As of May 2010, 59% of all adults go online wirelessly. [...]
Please note the last 5 principals have been cribbed from ‘Shortboredsurfer‘ and great principals they are too. It’s not my intention to claim them as my own, just compile them with the others I collected to provide a list I think is the most useful. The following functional principals, along with the measurements of Usefulness, [...]