Marketing
IXDA Interaction 12 – The great UX debate
On Thursday night I took to the stage for the Great UX Debate at IXDA Interaction 2012. An amazing new date in the UX community calendar hosted by my company SapientNitro. I got to share the rostrum with some of the heavy-weight / esoteric thinkers (and drinkers) of our bubble called design – Giles Colborne, [...]
Agency Thought Shifting
Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a couple of tiny ones to support some above the line marketing hullabaloo. But paradigms change when we look at things from a different perspective. We often sincerely believe something from one perspective, but when we view [...]
How Do Consumers Engage With Brands In An Increasingly Digital World?
Marketers have never thought of digital as a wonderful place to build a brand, but they should: 65% of consumers have had a digital experience change their opinion about a brand 97% of them report that experience influencing whether or not they purchased a product or service from that brand Actions Speak Louder Than Advertising [...]
Digital Wrap-Up 2011
Wendell Phillips said “revolutions never go backwards” so what a year of permanent change through great work in the ‘Big D’ 2011 was. From social to relaunches and updates of services like Twitter and that Face-thing. I’ve been in the industry for 15 years this year and it’s my own personal view that 2011 has genuinely [...]
The Future of Design and Design Thinking
This is a most extraordinary and a very exciting talk. It hits all the right notes and asks all the right questions, too many to summarize: design thinking and creativity; science + design; the need to think about impact of one’s design; the value/importance of the entrepreneurial instinct; business and creativity; “hard” product based skills [...]
Viral Loop – Pass the bucks
I’ve mentioned Viral Loops before in a couple of posts. Since I started talking about it a lot of people have been asking me to ‘do it for them’ like it’s some sort of silver bullet you can just load into any digital gun & fire at a target which makes me chuckle every time. [...]
#numbers – Twitter Growth
This interesting article was posted on the Twitter blog on Monday 14th March. As a huge admirer and fan of Twitter (it’s an experience of simplicity… my favorite kind of experience) I really enjoyed reading the numbers so I decided to share them here too: Five years ago this week, a small team of people [...]
My top experiences of 2010
It’s getting difficult to judge campaigns & digital work based solely on usability these days because there really is a lot of blur around the topic of ‘best practice’… It’s really all about accessibility (how easy it is to take part in the proposed experience rather than the traditional accessibility of inclusiveness for people with [...]
Company X
Here’s it is… my fantasy company… the utopia… now I need to explain what’s going on here before battle-lines are drawn and those that didn’t make the cut complain. A few of us do this every few years. It’s a nice way to stop & take stock. Get a little restrospective. The scenario we set [...]
Viral Loop – The power of pass it on
I was recently recommended a book by Adam Penenberg called ‘Viral Loop’ by an old colleague of mine Marty Carrol who has just set up a cracking start-up called PowNum. In essence the take-aways from the book are: Some traditional companies, such as Tupperware, achieved “viral”-type success decades before popular use of the Internet. Online [...]
