Occasional Robot. Professionally Fictional Character. Music fan. People watcher. Associate Creative Director for UX at SapientNitro. Yokel. Not just an I.A. Photographer and Lover.
design
Gonzo UX
Work that researches well is predicted on what has gone before. Anything different, or out of the ordinary, will test badly, for the very reason that it is different – Bill Bembach The majority of my work is as it should be… Neat, proper, rule-abiding and by the New Rider book. Packed full of user-centred [...]
IXDA Interaction 12 – The great UX debate
On Thursday night I took to the stage for the Great UX Debate at IXDA Interaction 2012. An amazing new date in the UX community calendar hosted by my company SapientNitro. I got to share the rostrum with some of the heavy-weight / esoteric thinkers (and drinkers) of our bubble called design – Giles Colborne, [...]
© 2012 the petemachine. 
