Occasional Robot. Professionally Fictional Character. Music fan. People watcher. Associate Creative Director for UX at SapientNitro. Yokel. Not just an I.A. Photographer and Lover.
benchmarking
Competitor Benchmarking
We’re not supposed to give secrets away are we? Oh well… let’s break the rules & throw caution to the wind… I’m going to give you a leg-up on competitor benchmarking because it’s one of the most important tasks we perform in UX. The term “benchmarking” is relatively new but the concept is as old [...]
© 2011 the petemachine. 
