behaviour
Agency Thought Shifting
Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a couple of tiny ones to support some above the line marketing hullabaloo. But paradigms change when we look at things from a different perspective. We often sincerely believe something from one perspective, but when we view [...]
Death to the Persona. Long live the Information Persona
Am I the only person in UX that hates (HATES) Ben (32 – Reads the Guardian and loves riding his mountain bike) and his wife Becky (29 – Likes walking, Grazia and playing with her Poodle called Peaches) …I do… I hate them… they don’t represent anything. There is no ‘Joe Average’ and there never [...]
How Do Consumers Engage With Brands In An Increasingly Digital World?
Marketers have never thought of digital as a wonderful place to build a brand, but they should: 65% of consumers have had a digital experience change their opinion about a brand 97% of them report that experience influencing whether or not they purchased a product or service from that brand Actions Speak Louder Than Advertising [...]
Digital Wrap-Up 2011
Wendell Phillips said “revolutions never go backwards” so what a year of permanent change through great work in the ‘Big D’ 2011 was. From social to relaunches and updates of services like Twitter and that Face-thing. I’ve been in the industry for 15 years this year and it’s my own personal view that 2011 has genuinely [...]
iPad usage by numbers
The “now” generation wants their news, entertainment, information and access to online stores instantly whether that is on the bus, bedroom or even on the beach. A recent survey by seven.co.uk announces some rather rather revealing stats on how the iPad.. which is the fastest selling technology hardware device in history with 15 million sold [...]
The Future of Design and Design Thinking
This is a most extraordinary and a very exciting talk. It hits all the right notes and asks all the right questions, too many to summarize: design thinking and creativity; science + design; the need to think about impact of one’s design; the value/importance of the entrepreneurial instinct; business and creativity; “hard” product based skills [...]
Viral Loop – Pass the bucks
I’ve mentioned Viral Loops before in a couple of posts. Since I started talking about it a lot of people have been asking me to ‘do it for them’ like it’s some sort of silver bullet you can just load into any digital gun & fire at a target which makes me chuckle every time. [...]
An Upfront Look at U.S. TV Audiences and Trends
Found some interesting stats in the State of the Media: Trends in TV Viewing- TV Upfronts 2011 report from Nielson. With the 2011 TV Upfront meetings between TV studios and advertisers in full swing, Nielsen takes a look at emerging trends in TV viewing. Here’s the salient points: Timeshifting continues to be a significant factor [...]
Mobile by numbers
I’m fascinated by mobile. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it… and I genuinely believe the digital world will change unrecognizably in the next couple of years because of mobile. A typical mobile user is on the go in [...]
The future of shopping
Love this video from Resource Interactive… it’s like a visualisation of the way my brains been working recently.
