advertising
IXDA Interaction 12 – The great UX debate
On Thursday night I took to the stage for the Great UX Debate at IXDA Interaction 2012. An amazing new date in the UX community calendar hosted by my company SapientNitro. I got to share the rostrum with some of the heavy-weight / esoteric thinkers (and drinkers) of our bubble called design – Giles Colborne, [...]
Agency Thought Shifting
Agencies have always done ‘campaigns’. It’s what we do… be that a massive one that lasts for years or a couple of tiny ones to support some above the line marketing hullabaloo. But paradigms change when we look at things from a different perspective. We often sincerely believe something from one perspective, but when we view [...]
How Do Consumers Engage With Brands In An Increasingly Digital World?
Marketers have never thought of digital as a wonderful place to build a brand, but they should: 65% of consumers have had a digital experience change their opinion about a brand 97% of them report that experience influencing whether or not they purchased a product or service from that brand Actions Speak Louder Than Advertising [...]
Digital Wrap-Up 2011
Wendell Phillips said “revolutions never go backwards” so what a year of permanent change through great work in the ‘Big D’ 2011 was. From social to relaunches and updates of services like Twitter and that Face-thing. I’ve been in the industry for 15 years this year and it’s my own personal view that 2011 has genuinely [...]
The Future of Design and Design Thinking
This is a most extraordinary and a very exciting talk. It hits all the right notes and asks all the right questions, too many to summarize: design thinking and creativity; science + design; the need to think about impact of one’s design; the value/importance of the entrepreneurial instinct; business and creativity; “hard” product based skills [...]
The Last Advertising Agency on Earth
You know me by now… so you get that I’m an advertising junkie. I actually see UX as a strand of advertising (call it marketing if you like!) and with that in mind I love finding things like this:
