The Crazies

Remember the Apple Think Different campaign? Seeing as how there’s been a few references to Steve Jobs and Jonny Ives (strategist / tactician and a designer working in harmony anyone?) recently I thought I’d just surface my favourite advert of all time:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo.

You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.”

It’s a beautiful piece of poetry by two incredibly talented wordsmiths Rob Siltanen and Ken Segall from Chiat Day. I was lucky enough to visit and work at Chiat Day in LA back in 2008 and it reminded me why I love what I do. Meeting someone as industry defining as Lee Clow was humbling and a grounding experience. These guys make things simple. They’re designers of words and thoughts and they make it approachable and elegant and I think we as UX tradesman and women can learn a lot from that.

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