10 really neat experience principals

Found these little beauties nestled in a Seminar Summary from 2002 no less… Probably baffled the hell out people 10 years ago (say that out loud – I said 10 years ago, they’re a decade old – Scary!) but I would say they actually hold a lot of truth and value in todays digital era:

They’re from the book The Ten Demandments for turning the most demanding consumers into the most delighted customers. Rules to Live By in the Age of the Demanding Customer by Kelly Mooney.

  1. Let me do things
    • As I move through the experience, let me do things that change the resulting display in a way that feels as though it has been designed for me personally, in my context. Move beyond mere viewing.
  2. Let me win
    • Reward me every time I accomplish something. Make the experience transparent so that the structure, operation and purpose of the experience is comprehensible and valued.
  3. Push me
    • Help me reveal my potential; don’t let me “get by.” Help me visualize what I want to accomplish, so I can plan what I want to do next.
  4. Help me learn
    • Combine doing with understanding. Let us learn from each other…and from the web of connection.
  5. Sense and respond
    • Let me customize while you dynamically personalize for me. Make me feel like the artifact is alive and aware of my needs. Think of responsiveness by time, format, form and structure and quality of response.
  6. Orienteer
    • Give me a journey that I can take and tasks that I can do. Don’t steer, just give me a map to keep me located. Show me what and who’s interested so I can direct my participation effectively.
  7. Outfit me
    • Deliver new capabilities and make it easy for this to become a part of my life while skilling me.
  8. Connect me
    • Help me make connections with the subject matter, or across destinations, or with other people.
  9. Immerse me
    • Plunge me into the experience in a way that makes me even less (or even un-) aware of the place or setting that I’ve come from.
  10. Make waves
    • Engage me in co-discovery and co-creation and transform my life, my work, my business.

Original source: http://www.humancentereddesign.org/webconference/jf_se_outline.php

1 Comment

  1. savanna hvonstieglitz
    November 20, 2014 at 3:09 am ·

    You actually make it seem so easy with your presentation but I find this matter to be really something
    which I think I would never understand. It seems too
    complicated and very broad for me. I am looking forward for your next post, I’ll try to
    get the hang of it!

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